{"id":16001,"date":"2026-10-19T00:23:38","date_gmt":"2026-10-18T16:23:38","guid":{"rendered":"https:\/\/synergytek.com.tw\/blog\/?p=16001"},"modified":"2026-10-19T00:23:40","modified_gmt":"2026-10-18T16:23:40","slug":"invisible-assets-support-the-visible-market-value","status":"publish","type":"post","link":"https:\/\/synergytek.com.tw\/blog\/2026\/10\/19\/invisible-assets-support-the-visible-market-value\/","title":{"rendered":"\u770b\u4e0d\u898b\u7684\u8cc7\u7522\uff0c\u6490\u8d77\u770b\u5f97\u898b\u7684\u5e02\u503c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u6253\u958b\u4e00\u5bb6\u79d1\u6280\u5de8\u982d\u7684\u8ca1\u5831\uff0c\u5ee0\u623f\u3001\u8a2d\u5099\u8207\u5b58\u8ca8\u7684\u91d1\u984d\uff0c\u5f80\u5f80\u53ea\u662f\u5e02\u503c\u7684\u96f6\u982d\u3002\u9577\u671f\u8ffd\u8e64\u7121\u5f62\u8cc7\u7522\u5e02\u5834\u50f9\u503c\uff08Intangible Asset Market Value, IAMV\uff09\u7684 Ocean Tomo \u6307\u51fa\uff0c\u7121\u5f62\u8cc7\u7522\u5360 S&amp;P 500 \u6210\u5206\u80a1\u4f01\u696d\u50f9\u503c\u7684\u6bd4\u91cd\uff0c\u5df2\u5f9e 1985 \u5e74\u7684 32% \u6500\u5347\u5230 92%\u3002\u5c08\u5229\u3001\u5546\u6a19\u3001\u8edf\u9ad4\u3001\u8cc7\u6599\u3001\u54c1\u724c\u8207\u7d44\u7e54\u77e5\u8b58\uff0c\u65e9\u5df2\u53d6\u4ee3\u571f\u5730\u8207\u6a5f\u5668\uff0c\u6210\u70ba\u4f01\u696d\u7af6\u722d\u529b\u8207\u4f30\u503c\u7684\u6838\u5fc3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u800c\uff0c\u6700\u91cd\u8981\u7684\u8cc7\u7522\uff0c\u504f\u504f\u4e5f\u662f\u6700\u96e3\u8861\u91cf\u7684\u8cc7\u7522\u3002\u73fe\u884c\u6703\u8a08\u6e96\u5247\u5927\u591a\u4e0d\u5141\u8a31\u4f01\u696d\u5c07\u81ea\u884c\u7814\u767c\u7684\u7121\u5f62\u8cc7\u7522\u8a8d\u5217\u65bc\u8cc7\u7522\u8ca0\u50b5\u8868\uff0c\u53ea\u6709\u5728\u4f75\u8cfc\u4ea4\u6613\u4e2d\u53d6\u5f97\u7684\u90e8\u5206\uff0c\u624d\u6703\u4ee5\u53ef\u8fa8\u8a8d\u7121\u5f62\u8cc7\u7522\u6216\u300c\u5546\u8b7d\u300d\u7684\u5f62\u5f0f\u51fa\u73fe\u3002\u6839\u64da Brand Finance \u7684\u4f30\u8a08\uff0c\u5168\u7403\u7d04\u516b\u6210\u7684\u7121\u5f62\u8cc7\u7522\u50f9\u503c\u4e26\u672a\u51fa\u73fe\u5728\u4f01\u696d\u8ca1\u5831\u4e0a\u3002\u5c0d\u7d93\u71df\u8005\u3001\u6295\u8cc7\u4eba\uff0c\u4e43\u81f3\u6bcf\u5929\u5728\u505a\u5c08\u5229\u5e03\u5c40\u8207\u7dad\u8b77\u6c7a\u7b56\u7684\u667a\u8ca1\u90e8\u9580\u800c\u8a00\uff0c\u300c\u6211\u5011\u7684\u7121\u5f62\u8cc7\u7522\u5230\u5e95\u503c\u591a\u5c11\uff1f\u300d\u59cb\u7d42\u662f\u4e00\u9053\u96e3\u4ee5\u56de\u7b54\u7684\u984c\u76ee\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">WIPO \u600e\u9ebc\u7b97\uff1f\u7528\u5e02\u5834\u50f9\u683c\u53cd\u63a8\u7121\u5f62\u8cc7\u7522<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e2\u7136\u8ca1\u5831\u88e1\u627e\u4e0d\u5230\uff0c\u5c31\u5f9e\u5e02\u5834\u50f9\u683c\u53cd\u63a8\u3002\u4e16\u754c\u667a\u6167\u8ca1\u7522\u6b0a\u7d44\u7e54\uff08WIPO\uff09\u5728\u5168\u7403\u5275\u65b0\u6307\u6578\uff08Global Innovation Index, GII\uff09\u4e2d\uff0c\u8207\u82f1\u570b\u54c1\u724c\u8a55\u50f9\u6a5f\u69cb Brand Finance \u5408\u4f5c\uff0c\u4ee5\u5176 <strong>Global Intangible Finance Tracker\uff08GIFT\uff09<\/strong> \u8cc7\u6599\u5eab\u70ba\u57fa\u790e\u8861\u91cf\u4f01\u696d\u7121\u5f62\u8cc7\u7522\uff0c\u4e26\u65bc 2026 \u5e74 3 \u6708\u767c\u5e03\u6700\u65b0\u5206\u6790\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5269\u9918\u50f9\u503c\u6cd5\uff1a\u4f01\u696d\u50f9\u503c\u6263\u6389\u770b\u5f97\u898b\u7684\u90e8\u5206<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GIFT \u63a1\u7528\u7684\u662f<strong>\u5269\u9918\u50f9\u503c\u6cd5\uff08residual valuation method\uff09<\/strong>\uff0c\u8a08\u7b97\u516c\u5f0f\u70ba\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u96b1\u542b\u7121\u5f62\u8cc7\u7522 = \u4f01\u696d\u50f9\u503c\uff08Enterprise Value\uff09\u2212 \u6709\u5f62\u6de8\u8cc7\u7522 \u2212 \u5df2\u63ed\u9732\u7121\u5f62\u8cc7\u7522<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4e2d\u4f01\u696d\u50f9\u503c\u7531\u80a1\u7968\u5e02\u5834\u6c7a\u5b9a\uff0c\u8cc7\u6599\u6db5\u84cb\u5168\u7403\u7d04 72,500 \u5bb6\u4e0a\u5e02\u516c\u53f8\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u5e02\u5834\u9858\u610f\u70ba\u4e00\u5bb6\u516c\u53f8\u652f\u4ed8\u3001\u537b\u7121\u6cd5\u4ee5\u5e33\u4e0a\u8cc7\u7522\u89e3\u91cb\u7684\u90a3\u4e00\u584a\uff0c\u5c31\u88ab\u8996\u70ba\u54c1\u724c\u3001\u5c08\u5229\u3001\u8cc7\u6599\u3001\u5ba2\u6236\u95dc\u4fc2\u8207\u7d44\u7e54\u80fd\u529b\u7b49\u7121\u5f62\u8cc7\u7522\u7684\u50f9\u503c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6b64\u57fa\u790e\u4e0a\uff0cWIPO \u5b9a\u7fa9\u4e86 GII \u6307\u6a19 7.1.1 <strong>\u300c\u7121\u5f62\u8cc7\u7522\u5bc6\u96c6\u5ea6\uff08Intangible asset intensity, top 15\uff09\u300d<\/strong>\uff1a\u5f9e\u5168\u7403\u7121\u5f62\u8cc7\u7522\u6301\u6709\u524d 5,000 \u5927\u4f01\u696d\u4e2d\uff0c\u53d6\u51fa\u5404\u7d93\u6fdf\u9ad4\u524d 15 \u5927\u4f01\u696d\uff0c\u8a08\u7b97\u5176\u7121\u5f62\u8cc7\u7522\u5360\u4f01\u696d\u7e3d\u50f9\u503c\u7684\u6bd4\u4f8b\uff0c\u7528\u4ee5\u6bd4\u8f03\u5404\u570b\u7d93\u6fdf\u5c0d\u7121\u5f62\u8cc7\u7522\u7684\u4f9d\u8cf4\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6578\u64da\u600e\u9ebc\u8aaa<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u898f\u6a21\u5275\u65b0\u9ad8<\/strong>\uff1a2025 \u5e74\u5168\u7403\u4f01\u696d\u7121\u5f62\u8cc7\u7522\u7e3d\u503c\u7d04 97.6 \u5146\u7f8e\u5143\uff0c\u8f03\u524d\u4e00\u5e74\u6210\u9577 23%\uff0c\u81ea 1996 \u5e74\u4ee5\u4f86\u6210\u9577\u7d04 16 \u500d\uff1b\u904e\u53bb\u5341\u5e74\u5e73\u5747\u76f8\u7576\u65bc\u5168\u7403 GDP \u7684\u4e09\u5206\u4e4b\u4e8c\u3002<\/li>\n\n\n\n<li><strong>\u7f8e\u570b\u9818\u5148<\/strong>\uff1a\u7f8e\u570b\u524d 15 \u5927\u4f01\u696d\u7684\u7121\u5f62\u8cc7\u7522\u5bc6\u96c6\u5ea6\u9054 91.8%\uff0c\u4ee5 NVIDIA \u70ba\u4ee3\u8868\uff0c\u5176\u5e02\u503c\u5e7e\u4e4e\u5b8c\u5168\u4f86\u81ea\u6676\u7247\u67b6\u69cb\u3001\u8edf\u9ad4\u751f\u614b\u7cfb\u8207 AI \u80fd\u529b\uff1b\u5168\u7403\u7121\u5f62\u8cc7\u7522\u50f9\u503c\u524d\u5341\u5927\u4f01\u696d\u4e2d\uff0c\u6709\u516b\u5bb6\u662f\u7f8e\u570b\u79d1\u6280\u5de8\u982d\u3002\u611b\u723e\u862d\uff0887.1%\uff09\u3001\u82f1\u570b\uff0884%\uff09\u3001\u6cd5\u570b\uff0880.6%\uff09\u3001\u8377\u862d\uff0879%\uff09\u8207\u4e39\u9ea5\uff0878.3%\uff09\u7dca\u96a8\u5176\u5f8c\u3002<\/li>\n\n\n\n<li><strong>\u65b0\u8208\u7d93\u6fdf\u9ad4\u5feb\u901f\u7ac4\u5347<\/strong>\uff1a\u6469\u6d1b\u54e5\u4ee5 75.8% \u6392\u540d\u5168\u7403\u7b2c 8\uff0c\u4e2d\u570b\u7531 2024 \u5e74\u7684\u7b2c 31 \u540d\u8e8d\u5347\u81f3\u7b2c 12 \u540d\uff0873.8%\uff09\uff0c\u5370\u5ea6\u5247\u4ee5 73.6% \u6392\u540d\u7b2c 13\u3002<\/li>\n\n\n\n<li><strong>\u7522\u696d\u5206\u5e03<\/strong>\uff1a\u7db2\u8def\u8207\u8edf\u9ad4\uff0810.1 \u5146\u7f8e\u5143\uff09\u8207<strong>\u534a\u5c0e\u9ad4<\/strong>\uff089.6 \u5146\u7f8e\u5143\uff09\u5169\u5927\u7522\u696d\u5408\u8a08\u5360\u5168\u7403\u4f01\u696d\u7121\u5f62\u8cc7\u7522\u5169\u6210\u4ee5\u4e0a\uff1b\u5de5\u7a0b\u71df\u5efa\u4ee5 8.3 \u5146\u7f8e\u5143\u6392\u540d\u7b2c\u4e09\uff0c\u6cb9\u6c23\u3001\u91ab\u7642\u3001\u96fb\u4fe1\u3001\u516c\u7528\u4e8b\u696d\u7b49\u50b3\u7d71\u8cc7\u672c\u5bc6\u96c6\u7522\u696d\uff0c\u4e5f\u90fd\u7d2f\u7a4d\u4e86\u4ee5\u5146\u7f8e\u5143\u8a08\u7684\u7121\u5f62\u50f9\u503c\u3002\u82e5\u4ee5\u5bc6\u96c6\u5ea6\u4f86\u770b\uff0c\u7db2\u8def\u8207\u8edf\u9ad4\u7522\u696d\u81ea 2023 \u5e74\u4ee5\u4f86\u59cb\u7d42\u5c45\u51a0\uff0c\u9054 92%\uff0c\u534a\u5c0e\u9ad4\u5247\u70ba 88%\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u5176\u4ed6\u7814\u7a76\u8207\u65b9\u6cd5\u7684\u4fb7\u9650<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u4e86 WIPO \u8207 Brand Finance\uff0cOcean Tomo \u4e09\u5341\u5e74\u4f86\u6301\u7e8c\u8ffd\u8e64 IAMV\uff0c\u65b9\u6cd5\u672c\u8cea\u4e0a\u540c\u6a23\u662f\u4ee5\u5e02\u503c\u6263\u9664\u6709\u5f62\u8cc7\u7522\uff1b\u7f8e\u570b\u667a\u8ca1\u7406\u89e3\u4e2d\u5fc3\uff08CIPU\uff09\u7684\u7814\u7a76\u5247\u6307\u51fa\uff0cApple\u3001Costco \u8207 Mastercard \u6709 98% \u4ee5\u4e0a\u7684\u5e02\u503c\u53ef\u6b78\u56e0\u65bc\u8207\u667a\u8ca1\u76f8\u95dc\u7684\u7121\u5f62\u8cc7\u7522\u3002\u53e6\u4e00\u65b9\u9762\uff0cWIPO \u4e5f\u8207\u7fa9\u5927\u5229 Luiss \u5546\u5b78\u9662\u5408\u4f5c\u767c\u5e03\u300aWorld Intangible Investment Highlights\u300b\uff0c\u5f9e\u300c\u6295\u8cc7\u300d\u800c\u975e\u300c\u5e02\u503c\u300d\u7684\u89d2\u5ea6\u89c0\u5bdf\uff0c\u767c\u73fe\u7121\u5f62\u8cc7\u7522\u6295\u8cc7\u5728\u7d93\u6fdf\u5371\u6a5f\u4e2d\u6bd4\u6709\u5f62\u6295\u8cc7\u66f4\u5177\u97cc\u6027\uff0c\u5fa9\u7526\u4e5f\u66f4\u5feb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u904e\uff0cIP CloseUp \u4e3b\u7de8 Bruce Berman \u4e5f\u63d0\u9192\uff0c\u9019\u985e\u4ee5\u5e02\u503c\u70ba\u57fa\u790e\u7684\u65b9\u6cd5\u96d6\u7136\u6709\u7528\uff0c\u537b\u4e26\u4e0d\u7cbe\u78ba\u3002\u4f01\u696d\u50f9\u503c\u6703\u96a8\u516c\u53f8\u6d88\u606f\u3001\u7522\u696d\u8da8\u52e2\u3001\u6295\u8cc7\u4eba\u60c5\u7dd2\u8207\u7e3d\u9ad4\u7d93\u6fdf\u800c\u6ce2\u52d5\uff0c\u7121\u5f62\u8cc7\u7522\u7684\u4f30\u8a08\u503c\u4e5f\u6703\u8ddf\u8457\u80a1\u50f9\u8d77\u4f0f\uff1b\u66f4\u95dc\u9375\u7684\u662f\uff0c\u9019\u7a2e\u300c\u7531\u4e0a\u800c\u4e0b\u300d\u7684\u63a8\u4f30\uff0c\u7121\u6cd5\u56de\u7b54\u5c08\u5229\u3001\u5546\u6a19\u3001\u71df\u696d\u79d8\u5bc6\u5404\u81ea\u8ca2\u737b\u4e86\u591a\u5c11\u50f9\u503c\u3002\u5728\u4f01\u696d\u5c0d\u667a\u8ca1\u6b0a\u63ed\u9732\u4ecd\u7136\u6709\u9650\u7684\u60c5\u6cc1\u4e0b\uff0c\u54ea\u4e00\u985e\u6b0a\u5229\u5728\u4f55\u6642\u767c\u63ee\u95dc\u9375\u4f5c\u7528\uff0c\u81f3\u4eca\u4ecd\u662f\u500b\u8b0e\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u5f9e\u7e3d\u9ad4\u7d71\u8a08\u5230\u500b\u5225\u5c08\u5229\uff1a\u4f01\u696d\u9700\u8981\u81ea\u5df1\u7684\u50f9\u503c\u8a9e\u8a00<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WIPO 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class=\"wp-block-paragraph\">\u5982\u679c\u60a8\u5c0d\u9019\u500b\u8b70\u984c\u6709\u8208\u8da3\uff0c\u8aa0\u646f\u9080\u8acb\u60a8\u53c3\u52a0\u65b0\u805a\u80fd\u79d1\u6280\u300c\u6708\u5e95\u5145\u96fb\u300d\u7dda\u4e0a\u8ab2\u7a0b <strong>\u3008\u4ee5\u7121\u5f62\u8cc7\u7522\u8a55\u50f9\u6aa2\u8996\u4f01\u696d\u5c08\u5229\u5546\u6a19\u50f9\u503c\u3009<\/strong>\u3002\u672c\u5834\u9080\u8acb\u6f41\u7a4e\u9451\u50f9\u6709\u9650\u516c\u53f8\u5b8b\u5a67\u8a9e\u7e3d\u7d93\u7406\uff08TACVA \u4e2d\u83ef\u570b\u969b\u4f01\u696d\u8207\u7121\u5f62\u8cc7\u7522\u8a55\u50f9\u66a8\u9632\u5f0a\u5354\u6703\u7406\u4e8b\u9577\u3001\u7d93\u6fdf\u90e8\u7121\u5f62\u8cc7\u7522\u8a55\u50f9\u7ba1\u7406\u5e2b\uff08\u9ad8\u7d1a\uff09\u3001NACVA \u8a8d\u8b49\u8a55\u50f9\u5206\u6790\u5e2b 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class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u53c3\u8003\u8cc7\u6599<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ipcloseup.com\/2026\/06\/02\/u-s-leads-in-intellectual-asset-intensity-data-shows-share-price-ip-rights-are-key-to-value\/\">U.S. Leads in Intellectual Asset &#8220;Intensity,&#8221; Data Shows; Share Price, IP Rights are Key to Value<\/a>\uff08Bruce Berman, 2026\/6\/2, IP CloseUp\uff09<\/li>\n\n\n\n<li><a href=\"https:\/\/www.wipo.int\/en\/web\/global-innovation-index\/w\/blogs\/2026\/the-value-of-corporate-intangible-assets-worldwide\">The Value of Corporate Intangible Assets Worldwide Approaches USD 100 Trillion in 2025<\/a>\uff08WIPO GII Innovation Insight, 2026\/3\/31\uff09<\/li>\n\n\n\n<li><a href=\"https:\/\/brandirectory.com\/reports\/global-intangible-finance-tracker-gift\">Brand Finance Global Intangible Finance Tracker (GIFT)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/synergytek.com.tw\/blog\/2026\/10\/02\/assessing-the-value-of-corporate-patents-and-trademarks-through-intangible-asset-valuation\/\">\u4ee5\u7121\u5f62\u8cc7\u7522\u8a55\u50f9\u6aa2\u8996\u4f01\u696d\u5c08\u5229\u5546\u6a19\u50f9\u503c<\/a>\uff08\u65b0\u805a\u80fd\u79d1\u6280, 2026\/10\/2\uff09<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u6253\u958b\u4e00\u5bb6\u79d1\u6280\u5de8\u982d\u7684\u8ca1\u5831\uff0c\u5ee0\u623f\u3001\u8a2d\u5099\u8207\u5b58\u8ca8\u7684\u91d1\u984d\uff0c\u5f80\u5f80\u53ea\u662f\u5e02\u503c\u7684\u96f6\u982d\u3002\u9577\u671f\u8ffd\u8e64\u7121\u5f62\u8cc7\u7522\u5e02\u5834\u50f9\u503c\uff08Intangible Asset Market Value, IAMV\uff09\u7684 Ocean Tomo \u6307\u51fa\uff0c\u7121\u5f62\u8cc7\u7522\u5360 S&#038;P 500 \u6210\u5206\u80a1\u4f01\u696d\u50f9\u503c\u7684\u6bd4\u91cd\uff0c\u5df2\u5f9e 1985 \u5e74\u7684 32% \u6500\u5347\u5230 92%\u3002\u5c08\u5229\u3001\u5546\u6a19\u3001\u8edf\u9ad4\u3001\u8cc7\u6599\u3001\u54c1\u724c\u8207\u7d44\u7e54\u77e5\u8b58\uff0c\u65e9\u5df2\u53d6\u4ee3\u571f\u5730\u8207\u6a5f\u5668\uff0c\u6210\u70ba\u4f01\u696d\u7af6\u722d\u529b\u8207\u4f30\u503c\u7684\u6838\u5fc3\u3002<\/p>\n<p>\u7136\u800c\uff0c\u6700\u91cd\u8981\u7684\u8cc7\u7522\uff0c\u504f\u504f\u4e5f\u662f\u6700\u96e3\u8861\u91cf\u7684\u8cc7\u7522\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-16001","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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