{"id":2302,"date":"2012-02-07T16:43:52","date_gmt":"2012-02-07T08:43:52","guid":{"rendered":"http:\/\/synergytek.com.tw\/blog\/?p=2302"},"modified":"2012-02-07T21:41:13","modified_gmt":"2012-02-07T13:41:13","slug":"%e5%89%b5%e6%96%b0%e6%99%ba%e8%b2%a1%e6%9c%80%e5%85%b7%e6%8a%95%e8%b3%87%e5%83%b9%e5%80%bc%e7%9a%84%e5%95%86%e6%a5%ad%e6%a8%a1%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/synergytek.com.tw\/blog\/2012\/02\/07\/%e5%89%b5%e6%96%b0%e6%99%ba%e8%b2%a1%e6%9c%80%e5%85%b7%e6%8a%95%e8%b3%87%e5%83%b9%e5%80%bc%e7%9a%84%e5%95%86%e6%a5%ad%e6%a8%a1%e5%bc%8f\/","title":{"rendered":"\u5275\u65b0+\u667a\u8ca1=\u6700\u5177\u6295\u8cc7\u50f9\u503c\u7684\u5546\u696d\u6a21\u5f0f"},"content":{"rendered":"


\n\"\"<\/a><\/p>\n

\u5716\u7247\u4f86\u6e90\uff1a\u7f8e\u570b\u4e4b\u97f3\u5b98\u7db2<\/p>\n

 <\/p>\n

\u54ea\u7a2e\u5546\u696d\u6a21\u5f0f\u6700\u53d7\u6295\u8cc7\u4eba\u9752\u775e\uff0c\u53ef\u70ba\u4f01\u696d\u5e36\u4f86\u6e90\u6e90\u4e0d\u7d55\u7684\u8cc7\u91d1\u6339\u6ce8\uff1f<\/p>\n

 <\/p>\n

\u9019\u662f\u6240\u6709\u4f01\u696d\u5bb6\uff08\u5c24\u5176\u662f\u4e0a\u5e02\u516c\u53f8\u8001\u95c6\uff09\u6700\u91cd\u8981\u7684\u601d\u8003\u8ab2\u984c\uff0c\u4e5f\u662f\u6240\u6709\u8ca1\u7d93\u5831\u7d19\u548c\u4f01\u7ba1\u66f8\u7c4d\u6700\u559c\u611b\u63a2\u8a0e\u7684\u8b70\u984c\u4e4b\u4e00\uff0c\u8a0e\u8ad6\u7684\u4eba\u591a\uff0c\u7b54\u6848\u4e5f\u5c31\u7433\u7405\u6eff\u76ee\uff0c\u7a76\u7adf\u54ea\u7a2e\u8aaa\u6cd5\u8aaa\u624d\u5c0d\u5462\uff1f\u8457\u540d\u4f01\u7ba1\u671f\u520a\u300a\u9ebb\u7701\u7406\u5de5\u5b78\u9662\u53f2\u9686\u7ba1\u7406\u5b78\u9662\u8a55\u8ad6\u300b(MIT Sloan Management Review) \u6700\u8fd1\u767c\u8868\u4e00\u4efd\u540d\u70baThe Business Models Investors Prefer\u7684\u7814\u7a76\u5831\u544a\uff0c\u4ee5\u79d1\u5b78\u65b9\u6cd5\u8abf\u67e51\u842c\u591a\u5bb6\u7f8e\u570b\u4e0a\u5e02\u516c\u53f8\uff0c\u70ba\u6211\u5011\u63d0\u4f9b\u4e00\u500b\u53ef\u9760\u7684\u7b54\u6848\u3002<\/p>\n

<\/p>\n

\"\"<\/a><\/p>\n

The Business Models Investors Prefer\u7814\u7a76\u8a08\u756b\u4e3b\u6301\u4eba
\nPeter Weil\u6559\u6388
\n\u5716\u7247\u4f86\u6e90\uff1aMIT\u53f2\u9686\u7ba1\u7406\u5b78\u9662\u5b98\u7db2<\/p>\n

 <\/p>\n

\u5a01\u723e(Peter Weill)\u6559\u6388\u53ca\u5176\u7814\u7a76\u5718\u968a\u8a2d\u5b9a4\u7a2e\u8cc7\u7522\u985e\u578b\u548c4\u7a2e\u8cc7\u7522\u904b\u7528\u65b9\u6cd5\uff0c\u7136\u5f8c\u6839\u64da\u9019\u5169\u500b\u6a19\u6e96\uff0c\u5c07\u4e0a\u5e02\u516c\u53f8\u5206\u621014\u7a2e\u4e0d\u540c\u5546\u696d\u6a21\u5f0f\u3002\u4ed6\u5011\u8a8d\u70ba\u4f01\u696d\u8cc7\u7522\u4e00\u822c\u53ef\u5206\u70ba\u4e0b\u52174\u7a2e\uff1a
\n\u300c\u91d1\u878d\u8cc7\u7522\u300d\uff1a\u6307\u73fe\u91d1\u3001\u6709\u50f9\u8b49\u5238\u3002
\n\u300c\u5be6\u9ad4\u8cc7\u7522\u300d\uff1a\u6307\u96fb\u8166\u7b49\u8010\u4e45\u8ca1\uff0c\u548c\u98df\u7269\u7b49\u975e\u8010\u4e45\u8ca1\u3002
\n\u300c\u7121\u5f62\u8cc7\u7522\u300d\uff1a\u6307\u5c08\u5229\u3001\u7248\u6b0a\u7b49\u667a\u6167\u8ca1\u7522\uff0c\u4ee5\u53ca\u5546\u8b7d\u3001\u54c1\u724c\u50f9\u503c\u3001\u5c08\u696d\u77e5\u8b58\u3002
\n\u300c\u4eba\u624d\u8cc7\u7522\u300d\uff1a\u6307\u54e1\u5de5\u5de5\u4f5c\u7684\u8017\u6642\u548c\u8017\u529b\u3002<\/p>\n

\u800c\u4f9d\u64da\u8cc7\u7522\u904b\u7528\u65b9\u5f0f\u4e0d\u540c\uff0c\u4f01\u696d\u626e\u6f14\u7684\u89d2\u8272\u53c8\u53ef\u5206\u70ba\u4e0b\u52174\u985e
\n\u300c\u88fd\u9020\u5546\u300d\uff1a\u539f\u6599\u8b8a\u6210\u5546\u54c1\uff0c\u4f8b\u59823M\u3001Ford\u3001Intel\u3002
\n\u300c\u7d93\u92b7\u5546\u300d\uff1a\u9760\u51fa\u552e\u5546\u54c1\u71df\u5229\uff0c\u4f8b\u5982Wal-Mart\u3001Amazon.com\u3002
\n\u300c\u79df\u501f\u5546\u300d\uff1a\u51fa\u552e\u67d0\u6bb5\u6642\u9593\u7684\u8cc7\u7522\u4f7f\u7528\u6b0a\uff0c\u4f8b\u5982\u98ef\u5e97\u3001\u9280\u884c\u3001\u9867\u554f\u516c\u53f8\uff1b\u6216\u8005\u900f\u904e\u6388\u6b0a\u6216\u8a02\u95b1\u7684\u65b9\u5f0f\uff0c\u51fa\u552e\u5176\u667a\u6167\u8ca1\u7522\u6b0a\uff0c\u4f8b\u5982Microsoft\u3002
\n\u300c\u4e2d\u9593\u5546\u300d\uff0c\u70ba\u8cb7\u5bb6\u548c\u8ce3\u5bb6\u63d0\u4f9b\u5a92\u5408\u670d\u52d9\uff0c\u4f8b\u5982eBay\u3002<\/p>\n

\u7814\u7a76\u7d50\u679c\u6709\u5169\u9805\u91cd\u8981\u767c\u73fe\uff1a
\n1. \u7f8e\u570b\u4e0a\u5e02\u516c\u53f8\u6574\u9ad4\u71df\u6536\u768481%\u4f86\u81ea\u5be6\u9ad4\u8cc7\u7522\uff0c\u800c\u5275\u9020\u5be6\u9ad4\u8cc7\u7522\u7684\u88fd\u9020\u6d3b\u52d5\u4f5457%\u3002\u7531\u6b64\u53ef\u898b\uff0c\u6295\u8cc7\u4eba\u5c0d\u88fd\u9020\u696d\u60c5\u6709\u7368\u937e\u3002<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

Peter Weil\u7814\u7a76\u5718\u968a\u7684\u5206\u985e\u77e9\u9663\u5716
\n\u5716\u7247\u4f86\u6e90\uff1aMIT Sloan Management Review\u5b98\u7db2<\/p>\n

 <\/p>\n

2. \u7f8e\u570b\u4e0a\u5e02\u516c\u53f8\u6574\u9ad4\u71df\u653628%\u4f86\u81ea\u79df\u501f\u4ea4\u6613\uff0c\u4f46\u9019\u500b\u9818\u57df\u7684\u80a1\u50f9\u8868\u73fe\u53ef\u5c31\u5dee\u591a\u4e86\uff0c\u5176\u4e2d\u91d1\u878d\u501f\u8cb8\u548c\u5be6\u9ad4\u79df\u8cc3\u696d\u8005\u80a1\u50f9\u8868\u73fe\u843d\u5c4514\u7a2e\u5546\u696d\u6a21\u5f0f\u7684\u5012\u6578\u7b2c\u4e00\u3001\u4e8c\u540d\uff0c\u667a\u8ca1\u79df\u8cc3\u696d\u8005\u537b\u9ad8\u5c45\u7b2c\u4e8c\u4f4d\uff0c\u800c\u4eba\u529b\u6d3e\u9063\u696d\u8005\u5247\u4f4d\u5c45\u4e2d\u9593\u540d\u6b21\u3002<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

\u5404\u4e3b\u8981\u5546\u696d\u6a21\u5f0f\u7684\u80a1\u50f9\u8868\u73fe
\n\u5716\u7247\u4f86\u6e90\uff1aMIT Sloan Management Review\u5b98\u7db2<\/p>\n

 <\/p>\n

\u5728\u6240\u6709\u5546\u696d\u6a21\u5f0f\u4e2d\uff0c\u4ee5\u300c\u5275\u65b0\u88fd\u9020\u5546\u300d\uff08\u7814\u767c\u6295\u8cc7\u8d85\u904e\u7522\u696d\u5e73\u5747\u8005\uff09\u7684\u80a1\u50f9\u8868\u73fe\u6700\u7a81\u51fa\uff0c\u800cApple\u5c31\u662f\u5176\u4e2d\u7684\u6700\u4f73\u4ee3\u8868\u3002Apple\u57282008\u5e74\u7684\u5546\u696d\u6a21\u5f0f\u70ba86%\u88fd\u9020\u6d3b\u52d5\uff0c7%\u4eba\u529b\u6d3e\u9063\u6d3b\u52d5\uff0c\u4ee5\u53ca7%\u7684\u667a\u8ca1\u79df\u8cc3\u6d3b\u52d5\uff0c\u7d50\u679c\u5275\u9020\u51faiPhone\u3001iPhone apps\u3001iPad\u3001MacBook Air\u3001iTunes\u7b49\u71b1\u92b7\u5546\u54c1\uff0c\u8cfa\u9032\u5927\u628a\u9214\u7968\u3002\u5728\u6295\u8cc7\u4eba\u773c\u4e2d\uff0c\u9019\u53ef\u8aaa\u662f\u6700\u5177\u5438\u5f15\u529b\u7684\u5546\u696d\u7d44\u5408\u3002<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

Apple\u9760\u8457\u5275\u65b0\u88fd\u9020\u91cd\u7372\u751f\u6a5f
\n\u5716\u7247\u4f86\u6e90\uff1aceo23888269.pixnet.net<\/p>\n

 <\/p>\n

\u6700\u6709\u8da3\u7684\u6848\u4f8b\u662fDisney\u516c\u53f8\uff0c\u8a72\u516c\u53f8\u70ba\u4e86\u5438\u5f15\u6295\u8cc7\u4eba\u95dc\u611b\u7684\u773c\u795e\uff0c\u4e0d\u60dc\u5927\u5e45\u8abf\u6574\u5546\u696d\u6a21\u5f0f\uff0c\u7e2e\u6e1b\u4e0d\u8cfa\u9322\u7684\u696d\u52d9\uff0c\u5982\u5be6\u9ad4\u79df\u8cc3\uff0c\u64f4\u5927\u8cfa\u9322\u7684\u696d\u52d9\uff0c\u5982\u667a\u8ca1\u79df\u8cc3\uff1b1984\u5e74\uff0c\u5176\u71df\u653665%\u4f86\u81ea\u79df\u8cc3\u4e3b\u984c\u6a02\u5712\u7b49\u5be6\u9ad4\u8cc7\u7522\uff0c15%\u4f86\u81ea\u667a\u8ca1\u6388\u6b0a\uff0c\u4f462009\u5e74\uff0c\u5be6\u9ad4\u79df\u8cc3\u7684\u6bd4\u4f8b\u964d\u81f330%\uff0c\u667a\u8ca1\u6388\u6b0a\u5347\u81f363%\uff0c\u8f49\u8b8a\u5e45\u5ea6\u76f8\u7576\u9a5a\u4eba\uff0c\u800c\u7d50\u679c\u6295\u8cc7\u4eba\u4e5f\u76f8\u7576\u8cb7\u5e33\uff0c\u6700\u8fd1\u4e94\u5e74Disney\u7684\u8868\u73fe\u90fd\u8d85\u8d8a\u5927\u76e4\uff0c\u8fd1\u5169\u5e74\u8d85\u8d8a\u5e45\u5ea6\u66f4\u8d85\u904e20%\u3002<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

Disney\u73fe\u5728\u7684\u71df\u6536\u4e3b\u8981\u4f86\u81ea\u667a\u8ca1\u6388\u6b0a
\n\u5716\u7247\u4f86\u6e90\uff1a\u53f0\u7063\u8fea\u58eb\u5c3c\u5b98\u7db2<\/p>\n

 <\/p>\n

\u7576\u7136\uff0c\u773c\u524d\u706b\u7d05\u7684\u5546\u696d\u6a21\u5f0f\u5341\u5e74\u5f8c\u7121\u4eba\u805e\u554f\uff0c\u5a01\u723e(Peter Weill)\u6559\u6388\u8a8d\u70ba\u9019\u5957\u5206\u985e\u65b9\u6cd5\u6700\u5927\u7684\u529f\u7528\u4e0d\u5728\u5c0b\u627e\u5403\u9999\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u800c\u662f\u5728\u5354\u52a9\u4f01\u696d\u4e3b\u5206\u6790\u4f01\u696d\u9ad4\u8cea\uff0c\u4e26\u505a\u51fa\u6b63\u78ba\u7684\u5546\u696d\u6c7a\u7b56\u3002\u5728\u5206\u6790\u904e\u7a0b\uff0c\u4f01\u696d\u4e3b\u61c9\u8a72\u601d\u8003\u4e0b\u5217\u6838\u5fc3\u554f\u984c\uff1a
\n1. \u4f01\u696d\u76ee\u524d\u7684\u5546\u696d\u6a21\u5f0f\u70ba\u4f55\uff1f\u9019\u4e9b\u5546\u696d\u6a21\u5f0f\u5728\u904e\u53bb\u5341\u5e74\u6709\u4f55\u8b8a\u5316\uff1f
\n2. \u76f8\u8f03\u65bc\u50b3\u7d71\u548c\u975e\u50b3\u7d71\u7684\u7af6\u722d\u5c0d\u624b\uff0c\u4f01\u696d\u7684\u5546\u696d\u6a21\u5f0f\u6709\u4f55\u512a\u52e2\u548c\u52a3\u52e2\uff1f
\n3. \u76ee\u524d\u7684\u5546\u696d\u6a21\u5f0f\u53ef\u4ee5\u505a\u4f55\u8abf\u6574\uff0c\u4ee5\u7d0d\u5165\u7576\u524d\u6216\u672a\u4f86\u53ef\u80fd\u6700\u8cfa\u9322\u7684\u5546\u696d\u6a21\u5f0f\uff1f
\n4. \u70ba\u4e86\u8f49\u8b8a\u5546\u696d\u6a21\u5f0f\uff0c\u4f01\u696d\u672c\u8eab\u9700\u8981\u767c\u5c55\u54ea\u4e9b\u6838\u5fc3\u7af6\u722d\u529b\uff0c\u76ee\u524d\u53c8\u53ef\u4ee5\u63a1\u53d6\u54ea\u4e9b\u65b9\u6cd5\u4f86\u8a66\u63a2\u672a\u4f86\u53ef\u884c\u7684\u65b0\u5546\u696d\u6a21\u5f0f\uff1f<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u5716\u7247\u4f86\u6e90\uff1a\u7f8e\u570b\u4e4b\u97f3\u5b98\u7db2   \u54ea…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[206,207,502,205],"class_list":["post-2302","post","type-post","status-publish","format-standard","hentry","category-11","tag-mit","tag-207","tag-502","tag-205"],"yoast_head":"\n\u5275\u65b0+\u667a\u8ca1=\u6700\u5177\u6295\u8cc7\u50f9\u503c\u7684\u5546\u696d\u6a21\u5f0f - \u65b0\u805a\u80fd\u79d1\u6280<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synergytek.com.tw\/blog\/2012\/02\/07\/\u5275\u65b0\u667a\u8ca1\u6700\u5177\u6295\u8cc7\u50f9\u503c\u7684\u5546\u696d\u6a21\u5f0f\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta 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