{"id":2642,"date":"2012-04-30T09:00:32","date_gmt":"2012-04-30T01:00:32","guid":{"rendered":"http:\/\/synergytek.com.tw\/blog\/?p=2642"},"modified":"2012-05-18T15:48:28","modified_gmt":"2012-05-18T07:48:28","slug":"%e6%99%ba%e8%b2%a1%e6%98%93%e7%8a%af%e9%8c%af%e8%aa%a4%e7%b3%bb%e5%88%97%e4%b9%8b%e4%ba%94%ef%bc%9a%e5%b0%87%e6%99%ba%e8%b2%a1%e8%a6%96%e7%82%ba%e6%88%90%e6%9c%ac%e4%b8%ad%e5%bf%83","status":"publish","type":"post","link":"https:\/\/synergytek.com.tw\/blog\/2012\/04\/30\/%e6%99%ba%e8%b2%a1%e6%98%93%e7%8a%af%e9%8c%af%e8%aa%a4%e7%b3%bb%e5%88%97%e4%b9%8b%e4%ba%94%ef%bc%9a%e5%b0%87%e6%99%ba%e8%b2%a1%e8%a6%96%e7%82%ba%e6%88%90%e6%9c%ac%e4%b8%ad%e5%bf%83\/","title":{"rendered":"\u667a\u8ca1\u4f48\u5c40\u6613\u72af\u932f\u8aa4\u7cfb\u5217\u4e4b\u4e94\uff1a\u5c07\u667a\u8ca1\u8996\u70ba\u6210\u672c\u4e2d\u5fc3"},"content":{"rendered":"<p><a href=\"https:\/\/synergytek.com.tw\/blog\/wp-content\/uploads\/2012\/04\/2008_1_art8_1.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2644 aligncenter\" src=\"https:\/\/synergytek.com.tw\/blog\/wp-content\/uploads\/2012\/04\/2008_1_art8_1.gif\" alt=\"\" width=\"200\" height=\"137\" \/><\/a><\/p>\n<p align=\"center\"><strong>\u5716\u7247\u4f86\u6e90\uff1aWIPO<\/strong><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.wipo.int\/wipo_magazine\/en\/2008\/01\/article_0008.html\">http:\/\/www.wipo.int\/wipo_magazine\/en\/2008\/01\/article_0008.html<\/a><strong><\/strong><\/p>\n<p>\u667a\u8ca1\u7b56\u7565\u4eba\u54e1\u6216\u591a\u6216\u5c11\u61c9\u8a72\u90fd\u807d\u8aaa\u6216\u662f\u770b\u904e\u300c\u667a\u6167\u8cc7\u672c\u91d1\u5b57\u5854\u300d(Intellectual Capital Pyramid)\uff0c\u9019\u500b\u6982\u5ff5\u51fa\u81ea\u300a\u8463\u4e8b\u6703\u88e1\u7684\u611b\u8fea\u751f\u300b(Edison in the Boardroom, Davis &amp; Harrison, 2001)\u00a0\u4e00\u66f8\uff0c\u4fc2\u5c07\u667a\u6167\u8cc7\u7522\u50f9\u503c\u5206\u6210\u4e94\u500b\u968e\u5c64\uff0c\u5f9e\u5e95\u90e8\u5230\u9802\u7aef\u5206\u5225\u70ba\uff1a<\/p>\n<p><!--more--><\/p>\n<ul>\n<li><span style=\"color: #0000ff\"><strong>\u9632\u79a6\u968e\u6bb5<\/strong><\/span>\uff08Defensive level\uff09\uff1a\u9019\u500b\u968e\u6bb5\u7684\u4f01\u696d\u53ea\u662f\u5c07\u4ed6\u5011\u7684\u667a\u6167\u8ca1\u7522\u6b0a\u7528\u65bc\u9632\u79a6\u7684\u76ee\u7684\u3002\u4ed6\u5011\u7684\u76ee\u6a19\u662f\u78ba\u4fdd\u81ea\u5df1\u7684\u5275\u65b0\u4e0d\u6703\u4fb5\u72af\u7684\u4ed6\u4eba\u7684\u6b0a\u5229\uff0c\u4e26\u53d6\u5f97\u66f4\u591a\u7684\u667a\u6167\u8ca1\u7522\u6b0a\u3002\u9019\u968e\u6bb5\u7684\u4f01\u696d\u5728\u667a\u6167\u8ca1\u7522\u6b0a\u7684\u7533\u8acb\u3001\u57f7\u884c\u4ee5\u53ca\u5176\u4ed6\u6cd5\u5f8b\u670d\u52d9\u7684\u958b\u92b7\u53ef\u80fd\u76f8\u7576\u7684\u5927\u3002\uff08\u8a31\u591a\u5e73\u5e38\u6c92\u6709\u7279\u5225\u6ce8\u610f\u667a\u8ca1\u6b0a\u7684\u4f01\u696d\uff0c\u5728\u7d93\u6b77\u4e86\u5e7e\u6b21\u5c08\u5229\u8a34\u8a1f\u4e4b\u5f8c\uff0c\u5c31\u9032\u5165\u9019\u500b\u968e\u6bb5\uff09<\/li>\n<li><strong><span style=\"color: #0000ff\">\u6210\u672c\u63a7\u5236\u968e\u6bb5<\/span><\/strong>\uff08Cost control level\uff09\uff1a\u00a0\u9019\u4e00\u968e\u6bb5\u7684\u4f01\u696d\u4ecd\u7136\u662f\u9632\u79a6\u53d6\u5411\uff0c\u4f46\u6b64\u6642\u6703\u66f4\u95dc\u6ce8\u5982\u4f55\u5728\u53d6\u5f97\u4fdd\u8b77\u7684\u540c\u6642\uff0c\u964d\u4f4e\u5275\u9020\u4ee5\u53ca\u7dad\u6301\u6240\u64c1\u6709\u7684\u667a\u6167\u8ca1\u7522\u6b0a\u7684\u6210\u672c\u3002\uff08\u5728\u9632\u79a6\u968e\u6bb5\u7684\u5ba2\u6236\u667a\u8ca1\u6b0a\u6578\u91cf\u7d2f\u7a4d\u5230\u4e00\u5b9a\u7a0b\u5ea6\uff0c\u53ef\u80fd\u5c31\u6703\u8f49\u8b8a\u5230\u9019\u500b\u968e\u6bb5\uff0c\u4ed6\u5011\u7684\u5c08\u5229\u7533\u8acb\u91cf\u4e0d\u4f4e\uff0c\u4f46\u662f\u50f9\u683c\u4e5f\u780d\u7684\u883b\u5147\u7684\uff09<\/li>\n<li><span style=\"color: #0000ff\"><strong>\u5229\u6f64\u4e2d\u5fc3\u968e\u6bb5<\/strong><\/span>\uff08Profit center level\uff09\uff1a\u7576\u4f01\u696d\u958b\u59cb\u5c07\u4ed6\u5011\u7684\u5c08\u5229\u6388\u6b0a\u51fa\u53bb\u6216\u662f\u5c07\u5b83\u4f7f\u7528\u5728\u652f\u63f4\u81ea\u5df1\u516c\u53f8\u7684\u696d\u52d9\u6d3b\u52d5\u6642\uff0c\u5c31\u7b97\u9032\u5165\u5230\u9019\u500b\u968e\u6bb5\u3002\uff08\u570b\u5167\u6709\u4e9b\u5169\u5cb8\u591a\u5730\u6709\u5e03\u5c40\u7684\u4f01\u696d\u6216\u662f\u96c6\u5718\u516c\u53f8\u5df2\u7d93\u958b\u59cb\u9032\u5165\u5230\u9019\u500b\u968e\u6bb5\uff09<\/li>\n<li><span style=\"color: #0000ff\"><strong>\u6574\u5408\u968e\u6bb5<\/strong><\/span>\uff08Integrated level\uff09\uff1a\u9019\u500b\u968e\u6bb5\u7684\u516c\u53f8\u7684\u4e8b\u696d\u55ae\u4f4d\u5df2\u7d93\u61c2\u5f97\u638c\u63e1\u5c07\u667a\u6167\u8ca1\u7522\u6b0a\u5229\u4f5c\u70ba\u5546\u52d9\u89d2\u8272\u7684\u529b\u91cf\u3002\u667a\u8ca1\u6b0a\u7684\u4f7f\u7528\u7bc4\u7587\u5c07\u6574\u5408\u5728\u4f01\u696d\u5167\u90e8\u6240\u6709\u7684\u696d\u52d9\u6d41\u7a0b\u7576\u4e2d\u3002\uff08\u7814\u767c\u65b0\u7522\u54c1\u6642\u6703\u5229\u7528NDA\u4ee5\u53ca\u5c08\u5229\u7533\u8acb\uff0c\u898f\u7bc4\u53c3\u8207\u958b\u767c\u7684\u5916\u90e8\u4f9b\u61c9\u5546\u4e0d\u5f97\u81ea\u884c\u7533\u8acb\u5c08\u5229\u4ee5\u53ca\u5c07\u6240\u5f97\u77e5\u7684\u8a0a\u606f\u6216\u6280\u8853\u904b\u7528\u65bc\u5176\u4ed6\u5ba2\u6236\uff0c\u63a1\u8cfc\u4e5f\u6703\u5229\u7528\u5408\u7d04\u898f\u7bc4\u4f9b\u61c9\u5546\u4fdd\u8b49\u4e0d\u4fb5\u5bb3\u4ed6\u4eba\u6b0a\u5229\uff0c\u4ee5\u53ca\u9023\u5e36\u640d\u5bb3\u7684\u8ce0\u511f\u2026\uff09<\/li>\n<li><strong><span style=\"color: #0000ff\">\u9858\u666f\u968e\u6bb5<\/span><\/strong>\uff08Visionary\uff09\uff1a\u9019\u500b\u968e\u6bb5\u7684\u667a\u6167\u8ca1\u7522\u7ba1\u7406\u5df2\u81fb\u6210\u719f\uff0c\u4f01\u696d\u5df2\u9577\u9060\u7684\u773c\u5149\u770b\u5f85\u81ea\u8eab\u5728\u7522\u696d\u74b0\u5883\u4e2d\u6240\u626e\u6f14\u7684\u89d2\u8272\u3002\u4ed6\u5011\u5229\u7528\u667a\u6167\u8ca1\u7522\u6b0a\u53d6\u5f97\u66f4\u591a\u7b56\u7565\u6027\u7684\u50f9\u503c\u3002\uff08\u5728\u6b64\u8b93\u4eba\u4e0d\u7531\u60f3\u5230Apple\u516c\u53f8\u5728iPod\u4e4b\u5f8c\u4e00\u7cfb\u5217\u7684\u5275\u65b0\u8207\u7522\u54c1\u5e03\u5c40\uff0c\u8b93Apple\u7684iPod\u3001iPhone\u3001iPad\u7522\u54c1\u6210\u70ba\u4ed8\u8cbb\u97f3\u6a02\u3001\u904a\u6232\u3001\u8edf\u9ad4\u3001\u66f8\u7c4d\u7684\u6700\u4f73\u8f09\u9ad4\uff0c\u4e5f\u5275\u9020Apple\u516c\u53f8\u53f2\u7121\u524d\u4f8b\u7684\u50f9\u503c\uff09<\/li>\n<\/ul>\n<p>\u800c\u6240\u8b02\u300c\u6574\u5408\u300d\uff0c\u662f\u6307<span style=\"text-decoration: underline\">\u5c07\u516c\u53f8\u7684\u9632\u79a6\u3001\u6210\u672c\u63a7\u5236\u53ca\u5229\u6f64\u7522\u751f\u7b56\u7565\u5408\u70ba\u4e00\u9ad4<\/span>\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u667a\u8ca1\u5c31\u4e0d\u518d\u53ea\u662f\u6cd5\u5f8b\u5c64\u9762\u7684\u8cc7\u7522\u3002\u7531\u6b64\u770b\u4f86\uff0c\u300c\u63a7\u5236\u6210\u672c\u300d\u672c\u8eab\u4e26\u4e0d\u662f\u554f\u984c\uff0c\u76f8\u53cd\u5730\uff0c\u5b83\u662f<span style=\"text-decoration: underline\">\u667a\u6167\u8cc7\u672c\u767c\u5c55\u5230\u6574\u5408\u968e\u6bb5\u751a\u81f3\u662f\u9858\u666f\u968e\u6bb5\u6642\u7684\u5fc5\u8981\u8ab2\u984c<\/span>\u3002\u901a\u5e38\u8cc7\u6df1\u9ad8\u5c64\u4e3b\u7ba1\u6216\u7d44\u7e54\u672c\u8eab\u6703\u5c07\u667a\u8ca1\u55ae\u7d14\u5730\u7576\u4f5c\u662f\u4e00\u7a2e\u516c\u53f8\u6210\u672c\uff0c\u4e26\u7528\u9019\u6a23\u7684\u5fc3\u614b\u4f86\u7372\u53d6\u548c\u7dad\u8b77\u667a\u8ca1\uff0c\u4f46\u300c\u5c07\u667a\u8ca1\u8996\u70ba\u6210\u672c\u4e2d\u5fc3\u300d\u5176\u5be6\u662f\u4e00\u7a2e\u7834\u58de\u6027\u7684\u5fc3\u614b\u3002<\/p>\n<p>\u5c31\u7b97\u500b\u4eba\u6216\u7d44\u7e54\u76f8\u4fe1\u667a\u8ca1\u5b58\u5728\u7684\u50f9\u503c\uff0c\u751a\u81f3\u6703\u4e0d\u65b7\u5275\u9020\u65b0\u7684\u667a\u8ca1\uff0c\u4f46\u662f\u300c\u589e\u52a0\u667a\u8ca1\u5c31\u662f\u589e\u52a0\u6210\u672c\u300d\u7684\u60f3\u6cd5\u5c31\u5982\u540c\u5927\u9727\u4e00\u6a23\u7030\u6f2b\u5728\u7d44\u7e54\u4e2d\uff0c\u5bb9\u6613\u4f7f\u7d44\u7e54\u770b\u4e0d\u5230\u667a\u8ca1\u7684\u50f9\u503c\uff0c\u9032\u800c\u5c07\u7d44\u7e54\u91cd\u65b0\u63a8\u56de\u667a\u6167\u8cc7\u672c\u91d1\u5b57\u5854\u6700\u5e95\u7aef\u7684\u9632\u79a6\u968e\u6bb5\u3002<\/p>\n<p>\u8981\u5982\u4f55\u5411\u9ad8\u968e\u4e3b\u7ba1\u5c55\u793a\u667a\u8ca1\u7684\u50f9\u503c\u5462\uff0c\u6216\u8a31\u53ef\u4ee5\u53c3\u8003\u4e16\u754c\u5c08\u5229\u7d44\u7e54\uff08WIPO\uff09\u5c0d\u4f01\u696d\u5c08\u5229\u7ba1\u7406\u6240\u63d0\u51fa\u7684\u5efa\u8b70\uff1a<\/p>\n<p>\u4f01\u696d\u9664\u4e86\u81ea\u884c\u5c07\u53d7\u4fdd\u8b77\u7684\u5275\u65b0\u7522\u54c1\u6216\u670d\u52d9\uff0c\u900f\u904e<strong><span style=\"color: #008000\">\u4e92\u88dc\u6027\u8cc7\u7522<\/span><\/strong>\uff08\u6240\u8b02\u4e92\u88dc\u6027\u8cc7\u6e90\u662f\u6307\u5728\u5275\u65b0\u7684\u904e\u7a0b\u4e2d\u6240\u9700\u7684\u652f\u63f4\u6027\u6d3b\u52d5\u6216\u80fd\u529b\uff0c\u4f8b\u5982\uff1a\u884c\u92b7\u3001\u88fd\u9020\u3001\u914d\u92b7\u901a\u8def\u2026\u7b49\uff09\u92b7\u552e\u5230\u5ba2\u6236\u624b\u4e2d\u4e4b\u5916\u3002\u4e5f\u53ef\u4ee5\u900f\u904e\u4ee5\u4e0b\u5e7e\u7a2e\u65b9\u5f0f\uff0c\u5c07\u667a\u8ca1\u6b0a\u76f4\u63a5\u8f49\u5316\u70ba\u7372\u5229\uff1a<\/p>\n<ul>\n<li><span style=\"color: #0000ff\"><strong>\u552e\u51fa<\/strong><\/span>\uff08\u8b93\u8207\uff09<\/li>\n<li><span style=\"color: #0000ff\"><strong>\u6388\u6b0a\u51fa\u53bb<\/strong><\/span>\uff08\u7368\u5bb6\u6216\u662f\u975e\u7368\u5bb6\u6388\u6b0a\uff09<\/li>\n<li><span style=\"color: #0000ff\"><strong>\u4f5c\u70ba\u5408\u8cc7\u7684\u57fa\u790e<\/strong><\/span><\/li>\n<li><span style=\"color: #0000ff\"><strong>\u4f5c\u70ba\u7b56\u7565\u5408\u4f5c\u7684\u57fa\u790e<\/strong><\/span><\/li>\n<li><span style=\"color: #0000ff\"><strong>\u78ba\u4fdd\u7522\u54c1\u6216\u670d\u52d9\u7684\u50f9\u683c<\/strong><\/span><\/li>\n<li><span style=\"color: #0000ff\"><strong>\u62c6\u5206\u6216\u662f\u8a2d\u7acb\u65b0\u516c\u53f8<\/strong><\/span><\/li>\n<\/ul>\n<p>\u4f01\u696d\u61c9\u8a72\u5118\u53ef\u80fd\u7684\u5229\u7528\u4ee5\u4e0a\u516d\u7a2e\u6a5f\u5236\uff0c\u5c07\u53d7\u667a\u6167\u8ca1\u7522\u6b0a\u6240\u4fdd\u8b77\u7684\u5275\u65b0\u7522\u54c1\u6216\u662f\u670d\u52d9\u64f7\u53d6\u51fa\u6700\u5927\u7684\u50f9\u503c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6539\u5beb\u539f\u6587\u51fa\u8655:\u00a0<a href=\"http:\/\/www.thinkipstrategy.com\/ipthinktank\/8847\/treat-ip-as-a-cost-center-no-24-in-our-list-of-ip-mistakes\/\">http:\/\/www.thinkipstrategy.com\/ipthinktank\/8847\/treat-ip-as-a-cost-center-no-24-in-our-list-of-ip-mistakes\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5716\u7247\u4f86\u6e90\uff1aWIPO http:\/\/www&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2642","post","type-post","status-publish","format-standard","hentry","category-9"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u667a\u8ca1\u4f48\u5c40\u6613\u72af\u932f\u8aa4\u7cfb\u5217\u4e4b\u4e94\uff1a\u5c07\u667a\u8ca1\u8996\u70ba\u6210\u672c\u4e2d\u5fc3 - 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