{"id":4346,"date":"2013-08-19T06:30:42","date_gmt":"2013-08-18T22:30:42","guid":{"rendered":"http:\/\/synergytek.com.tw\/blog\/?p=4346"},"modified":"2013-08-19T09:15:32","modified_gmt":"2013-08-19T01:15:32","slug":"%e5%b0%88%e5%88%a9%e7%ad%96%e7%95%a5%e7%9a%84%e8%aa%b2%e9%a1%8c%ef%bc%9a%e3%80%8c%e5%89%b5%e6%96%b0%e7%9a%84%e5%85%a9%e9%9b%a3%e3%80%8d%e8%88%87%e5%b0%88%e5%88%a9%e5%a7%94%e5%93%a1%e6%9c%83","status":"publish","type":"post","link":"https:\/\/synergytek.com.tw\/blog\/2013\/08\/19\/%e5%b0%88%e5%88%a9%e7%ad%96%e7%95%a5%e7%9a%84%e8%aa%b2%e9%a1%8c%ef%bc%9a%e3%80%8c%e5%89%b5%e6%96%b0%e7%9a%84%e5%85%a9%e9%9b%a3%e3%80%8d%e8%88%87%e5%b0%88%e5%88%a9%e5%a7%94%e5%93%a1%e6%9c%83\/","title":{"rendered":"\u5c08\u5229\u7b56\u7565\u7684\u8ab2\u984c\uff1a\u300c\u5275\u65b0\u7684\u5169\u96e3\u300d\u8207\u5c08\u5229\u59d4\u54e1\u6703"},"content":{"rendered":"<p>\u300a\u8ca1\u5bcc\u96dc\u8a8c\u300b(Fortune Magazine) \u6700\u8fd1\u6307\u51fa\uff0c\u300c\u7834\u58de\u300d(disrupt) \u662f\u906d\u5230\u6700\u591a\u8aa4\u7528\u8207\u6feb\u7528\u7684\u79d1\u6280\u8853\u8a9e\uff0c\u5c08\u5229\u6388\u6b0a\u8207\u7b56\u7565\u5c08\u5bb6Peter Kim\u70ba\u6b64\u5728Patinformatics.com\u64b0\u6587\u53cd\u99c1\uff0c\u4ed6\u8a8d\u70ba\u300a\u8ca1\u5bcc\u96dc\u8a8c\u300b\u7684\u8aaa\u6cd5\u904e\u65bc\u8a87\u5f35\u3002<\/p>\n<p>Clayton Christensen\u65bc1997\u5e74\u63d0\u51fa\u7834\u58de\u6027\u6280\u8853 (disruptive technology) \u53ca\u5176\u5c0d\u65bc\u65e2\u6709\u7522\u696d\u7684\u91cd\u5927\u5f71\u97ff\uff0c\u81ea\u6b64\u4e4b\u5f8c\uff0c\u7834\u58de\u6027\u6280\u8853\u5c31\u6210\u4e86\u6700\u9707\u64bc\u4eba\u5fc3\u7684\u7ba1\u7406\/\u5546\u696d\u6982\u5ff5\uff0c\u5c31\u9023\u8cc8\u4f2f\u65af (Steve Jobs) \u90fd\u5728\u81ea\u50b3\u4e2d\u81ea\u627f\u6df1\u53d7Christiansen\u5353\u898b\u7684\u5f71\u97ff\u3002Peter Kim\u4e0d\u50c5\u4e0d\u540c\u610f\u300c\u7834\u58de\u300d\u5df2\u7d93\u904e\u6642\uff0c\u53cd\u800c\u8a8d\u70ba\u6211\u5011\u5c0d\u65bc\u9019\u500b\u6982\u5ff5\u7684\u7814\u7a76\u9084\u4e0d\u5920\u900f\u5fb9\u3002<\/p>\n<p style=\"text-align: center;\" align=\"center\">\u00a0<a href=\"https:\/\/synergytek.com.tw\/blog\/wp-content\/uploads\/2013\/08\/Clayton_Christensen_World_Economic_Forum_2013.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-4347\" alt=\"Clayton_Christensen_World_Economic_Forum_2013\" src=\"https:\/\/synergytek.com.tw\/blog\/wp-content\/uploads\/2013\/08\/Clayton_Christensen_World_Economic_Forum_2013.jpg\" width=\"374\" height=\"288\" srcset=\"https:\/\/synergytek.com.tw\/blog\/wp-content\/uploads\/2013\/08\/Clayton_Christensen_World_Economic_Forum_2013.jpg 780w, https:\/\/synergytek.com.tw\/blog\/wp-content\/uploads\/2013\/08\/Clayton_Christensen_World_Economic_Forum_2013-300x230.jpg 300w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/a><\/p>\n<p align=\"center\">Clayton Christensen\u662f\u8457\u540d\u7684\u5275\u65b0\u5927\u5e2b\uff0c\u66fe\u63d0\u51fa\u300c\u7834\u58de\u6027\u5275\u65b0\u300d\u3001\u300c\u5275\u65b0\u7684\u5169\u96e3\u300d\u7b49\u91cd\u8981\u7406\u8ad6<\/p>\n<p align=\"center\">\u5716\u7247\u4f86\u6e90\uff1aWIKI<\/p>\n<p><!--more--><\/p>\n<p>\u6839\u64daChristensen\u7684\u8457\u4f5c\uff0c\u300c\u7834\u58de\u6027\u6280\u8853\u300d\u662f\u6307\u6539\u5beb\u7522\u54c1\u6548\u80fd\u5b9a\u7fa9\u7684\u65b0\u6280\u8853\uff0c\u4ee3\u8868\u8457\u5178\u7bc4\u79fb\u8f49\uff0c\u4f8b\u5982\u96fb\u5b50\u66f8\u95b1\u8b80\u5668 (\u5305\u62ec\u5e73\u677f\u96fb\u8166)\u3001\u534a\u5c0e\u9ad4\u7cfb\u7d71\u6676\u7247\u3001\u77f3\u6cb9\u5929\u7136\u6c23\u7684\u6c34\u529b\u58d3\u88c2\u6cd5\u7b49\u7b49\u3002\u6700\u5148\u63a1\u7528\u7834\u58de\u6027\u6280\u8853\u7684\u901a\u5e38\u662f\u5c0f\u578b\u65b0\u8208\u7522\u696d\uff0c\u76f4\u5230\u6280\u8853\u9032\u6b65\u5230\u8db3\u4ee5\u53d6\u4ee3\u73fe\u6709\u6280\u8853\u6642\uff0c\u65e2\u6709\u7522\u696d\u624d\u6703\u958b\u59cb\u63a1\u7528\u3002\u76f8\u5c0d\u5730\uff0c\u5ef6\u7e8c\u6027\u6280\u8853 (sustaining technologies) \u5247\u662f\u7167\u8457\u50b3\u7d71\u65b9\u6cd5\u548c\u904e\u5f80\u901f\u7387\uff0c\u6539\u826f\u7522\u54c1\u6548\u80fd\u7684\u65b0\u6280\u8853\u3002\u800c\u300c\u5275\u65b0\u7684\u5169\u96e3\u300d\u5247\u662f\u6307\u9f8d\u982d\u4f01\u696d\u5e38\u5e38\u56e0\u70ba\u7834\u58de\u6027\u6280\u8853\u7684\u5d1b\u8d77\u800c\u6c92\u843d\u7684\u60c5\u6cc1\uff0c\u6c92\u843d\u539f\u56e0\u4e26\u975e\u516c\u53f8\u7d93\u71df\u4e0d\u5584\u6216\u8d95\u4e0d\u4e0a\u6280\u8853\u901f\u5ea6\uff0c\u800c\u662f\u56e0\u70ba\u4ed6\u5011\u592a\u64c5\u9577\u65bc\u7ba1\u7406\u300c\u5ef6\u7e8c\u6027\u6280\u8853\u300d(\u4ed6\u5011\u6210\u529f\u7684\u539f\u56e0)\uff0c\u9019\u6070\u6070\u4e0d\u5229\u65bc\u300c\u7834\u58de\u6027\u6280\u8853\u300d\u7684\u7ba1\u7406\u3002<\/p>\n<p>Peter Kim\u632a\u7528Christensen\u7684\u300c\u5275\u65b0\u7684\u5169\u96e3\u300d(The Innovator\u2019s Dilemma) \u7406\u8ad6\uff0c\u5c07\u7834\u58de\u6027\u6280\u8853\u653e\u5728\u4f01\u696d\u5c08\u5229\u59d4\u54e1\u6703\u7684\u8108\u7d61\u5e95\u4e0b\u4f86\u8a0e\u8ad6\u3002<\/p>\n<p>\u8a31\u591a\u5927\u516c\u53f8\u90fd\u6709\u5c08\u5229\u59d4\u54e1\u6703\uff0c\u8ca0\u8cac\u6c7a\u5b9a\u54ea\u4e9b\u5275\u610f\u6216\u767c\u660e\u503c\u5f97\u7533\u8acb\u65b0\u5c08\u5229\uff0c\u7531\u65bc\u9019\u500b\u55ae\u4f4d\u638c\u63e1\u4e86\u8cc7\u6e90\u5206\u914d\u6b0a\uff0c\u56e0\u6b64\u5c0d\u516c\u53f8\u7684\u5275\u65b0\u7b56\u7565\u5f71\u97ff\u6975\u5927\uff0c\u4f46\u662f\u4ed6\u5011\u537b\u5f80\u5f80\u7518\u5192\u98a8\u96aa\uff0c\u5ffd\u8996\u7834\u58de\u6027\u79d1\u6280\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p>\u56e0\u6b64\uff0cPeter Kim\u5efa\u8b70\u4f01\u696d\u91cd\u65b0\u601d\u8003\u5c08\u5229\u59d4\u54e1\u6703\u76843P\uff1a\u76ee\u7684 (Purpose)\u3001\u63d0\u6848 (Pitch)\u3001\u6210\u54e1 (Participants)\u3002<\/p>\n<ol>\n<li>\u5c08\u5229\u59d4\u54e1\u6703\u7684\u76ee\u7684\u61c9\u8a72\u64f4\u53ca\u81f3\u5c0b\u6c42\u7834\u58de\u6027\u6280\u8853\u767c\u660e\uff0c\u4e26\u70ba\u6b64\u76ee\u7684\u64f4\u5927\u5c08\u5229\u9810\u7b97\u898f\u6a21\u3002<\/li>\n<li>\u7834\u58de\u6027\u6280\u8853\u767c\u660e\u662f\u5426\u9700\u8981\u7533\u8acb\u5c08\u5229\u7684\u6c7a\u7b56\uff0c\u61c9\u6839\u64da\u5c08\u70ba\u7834\u58de\u6027\u6280\u8853\u8a2d\u5b9a\u7684\u4e00\u5957\u6a19\u6e96\uff0c\u800c\u975e\u6839\u64da\u5ef6\u7e8c\u6027\u6280\u8853\u7684\u6a19\u6e96\u3002<\/li>\n<li>\u5c08\u5229\u59d4\u54e1\u6703\u7684\u6210\u54e1\u61c9\u8a72\u7d0d\u5165\u7834\u58de\u6027\u6280\u8853\u7684\u64c1\u8b77\u8005\u3002<\/li>\n<\/ol>\n<p><b><span style=\"text-decoration: underline;\">\u76ee\u7684\uff1a<\/span><\/b>\u5927\u516c\u53f8\u7684\u5c08\u5229\u59d4\u54e1\u6703\u95dc\u6ce8\u7bc4\u570d\u904e\u65bc\u72f9\u7a84\uff0c\u53ea\u77e5\u9632\u7bc4\u73fe\u6709\u7af6\u722d\u5c0d\u624b\uff0c\u537b\u5ffd\u7565\u5e02\u5834\u65b0\u9032\u5165\u8005\u5e36\u4f86\u7684\u66f4\u5927\u5a01\u8105\u3002\u5ef6\u7e8c\u6027\u6280\u8853\u7684\u5c08\u5229\u5c0d\u65bc\u64c1\u6709\u7834\u58de\u6027\u6280\u8853\u7684\u7af6\u722d\u5c0d\u624b\u800c\u8a00\uff0c\u5176\u5be6\u6c92\u6709\u4ec0\u9ebc\u6bba\u50b7\u529b\uff0c\u56e0\u6b64\u4f01\u696d\u61c9\u8a72\u5c07\u773c\u5149\u653e\u9060\uff0c\u52c7\u6562\u6295\u8cc7\u7834\u58de\u6027\u6280\u8853\uff0c\u5c07\u7834\u58de\u6027\u6280\u8853\u7684\u5c08\u5229\u9810\u7b97\u63d0\u9ad8\u81f3\u5c1110%-20%\uff0c\u8981\u77e5\u9053\uff0c\u5c0f\u578b\u65b0\u5275\u516c\u53f8\u7684\u5c08\u5229\u6216\u7814\u767c\u9810\u7b97\u5e7e\u4e4e\u5168\u90fd\u62bc\u5728\u7834\u58de\u6027\u6280\u8853\u4e4b\u4e0a\uff0c\u800c\u5927\u516c\u53f8\u537b\u5c07\u7d55\u5927\u591a\u6578\u7684\u5c08\u5229\u9810\u7b97\u6295\u6ce8\u5728\u5ef6\u7e8c\u6027\u6280\u8853\u3002<\/p>\n<p>\u300c10%-20%\u300d\u9019\u500b\u6578\u5b57\u662f\u600e\u9ebc\u7b97\u51fa\u4f86\u7684\uff1f\u5176\u5be6\u8981\u7cbe\u7b97\u51fa\u61c9\u8a72\u5206\u914d\u7d66\u7834\u58de\u6027\u6280\u8853\u7684\u9810\u7b97\u6bd4\u4f8b\u4e26\u4e0d\u5bb9\u6613\uff0c\u53ef\u662f\u6211\u5011\u53ef\u4ee5\u5f9e\u4e09\u5bb6\u77e5\u540d\u4f01\u696d\u7684\u5275\u65b0\u7d93\u9a57\u9032\u884c\u5927\u6982\u7684\u4f30\u7b97\u3002\u60e0\u666e\u51c6\u8a31\u54e1\u5de5\u5c0710%\u7684\u4e0a\u73ed\u6642\u9593\u7528\u4f86\u80e1\u601d\u4e82\u60f3\uff0c\u7d50\u679c\u767c\u660e\u7684HP\u5370\u8868\u6a5f\uff1b3M\u51c6\u8a31\u54e1\u5de5\u5c0715%\u7684\u4e0a\u73ed\u6642\u9593\u7528\u4f86\u767c\u60f3\u65b0\u5275\u610f\uff0c\u7d50\u679c\u767c\u660e\u4e86N\u6b21\u8cbc\uff1bGoogle\u51c6\u8a31\u54e1\u5de5\u5c0720%\u7684\u4e0a\u73ed\u6642\u9593\u82b1\u5728\u81ea\u5df1\u6709\u8208\u8da3\u7684\u5c08\u6848\u4e0a\uff0c\u7d50\u679c2005\u5e74\u4e0b\u534a\u5e74\u63a8\u51fa\u7684\u65b0\u7522\u54c1\u6709\u4e00\u534a\u53d7\u60e0\u65bc\u9019\u9805\u653f\u7b56\u3002<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/synergytek.com.tw\/blog\/wp-content\/uploads\/2013\/08\/8020.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-4350\" alt=\"8020\" src=\"https:\/\/synergytek.com.tw\/blog\/wp-content\/uploads\/2013\/08\/8020.jpg\" width=\"466\" height=\"262\" srcset=\"https:\/\/synergytek.com.tw\/blog\/wp-content\/uploads\/2013\/08\/8020.jpg 970w, https:\/\/synergytek.com.tw\/blog\/wp-content\/uploads\/2013\/08\/8020-300x168.jpg 300w, https:\/\/synergytek.com.tw\/blog\/wp-content\/uploads\/2013\/08\/8020-600x338.jpg 600w, https:\/\/synergytek.com.tw\/blog\/wp-content\/uploads\/2013\/08\/8020-800x450.jpg 800w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p align=\"center\">\u54e1\u5de520%\u6642\u9593\u5f9e\u4e8b\u500b\u4eba\u8208\u8da3\u4e8b\u52d9\uff0c\u6709\u52a9\u4f01\u696d\u5275\u65b0\uff0cGoogle\u662f\u6700\u4f73\u5178\u7bc4<\/p>\n<p align=\"center\">\u5716\u7247\u4f86\u6e90\uff1alifehacker.com<\/p>\n<p><b><span style=\"text-decoration: underline;\">\u63d0\u6848\uff1a<\/span><\/b><b>\u00a0<\/b>\u5275\u65b0\u8005\u7533\u8acb\u7834\u58de\u6027\u6280\u8853\u5c08\u5229\u7684\u63d0\u6848\u5fc5\u9808\u5f37\u8abf\u975e\u5e38\u8207\u773e\u4e0d\u540c\u7684\u7279\u9ede\uff0c\u800c\u975e\u5c08\u5229\u59d4\u54e1\u6703\u901a\u5e38\u9810\u671f\u770b\u5230\u7684\u6771\u897f\u3002Christensen\u6307\u51fa\u7834\u58de\u6027\u6280\u8853\u5177\u5099\u4e0b\u5217\u7279\u9ede\uff1a<\/p>\n<ul>\n<li>\u4e0d\u53d7\u4e3b\u6d41\u5e02\u5834\u9752\u775e\uff0c\u4f46\u537b\u63d0\u4f9b\u65b0\u9867\u5ba2\u9700\u8981\u7684\u529f\u80fd<\/li>\n<li>\u7784\u6e96\u7684\u662f\u5c0f\u773e\u6216\u5c6c\u6027\u4e0d\u660e\u7684\u5e02\u5834<\/li>\n<li>\u516c\u53f8\u6700\u91cd\u8981\u7684\u5ba2\u6236\u4e0d\u559c\u6b61\u6216\u6c92\u8fa6\u6cd5\u7528\u7684\u6280\u8853<\/li>\n<li>\u6700\u521d\u9867\u5ba2\u662f\u5e02\u5834\u4e0a\u6700\u6c92\u8cfa\u982d\u7684\u9867\u5ba2<\/li>\n<li>\u9810\u671f\u7684\u5229\u6f64\u7387\u548c\u5831\u916c\u7387\u5f88\u4f4e<\/li>\n<li>\u958b\u767c\u6210\u672c\u4f4e\uff0c\u4f7f\u7528\u73fe\u8ca8\u6750\u6599\u6216\u5143\u4ef6<\/li>\n<li>\u5167\u90e8\u6709\u4eba\u8cea\u7591\u53ef\u80fd\u885d\u64ca\u73fe\u6709\u7522\u54c1<\/li>\n<li>\u5de5\u7a0b\u90e8\u9580\u6216\u900f\u904e\u5c0f\u578b\u6536\u8cfc\u800c\u4f86\u7684\u54e1\u5de5\u5927\u529b\u63a8\u5d07<\/li>\n<li>\u6280\u8853\u8d70\u5728\u5e02\u5834\u9700\u6c42\u524d\u9762<\/li>\n<\/ul>\n<p>\u5c08\u5229\u59d4\u54e1\u6703\u61c9\u63a1\u7528\u5168\u65b0\u6a19\u6e96\u4f86\u8a55\u4f30\u7834\u58de\u6027\u6280\u8853\uff0c\u800c\u975e\u7528\u5ef6\u7e8c\u6027\u6280\u8853\u7684\u6a19\u6e96\u4f86\u6aa2\u8996\u7834\u58de\u6027\u6280\u8853\u7684\u50f9\u503c\uff0c\u552f\u6709\u4e86\u89e3\u5169\u8005\u4e4b\u9593\u7684\u5dee\u7570\uff0c\u624d\u80fd\u958b\u767c\u51fa\u6709\u6548\u7684\u667a\u8ca1\u7b56\u7565\u3002<\/p>\n<p><b><span style=\"text-decoration: underline;\">\u6210\u54e1\uff1a<\/span><\/b>\u00a0\u5c08\u5229\u59d4\u54e1\u6703\u7684\u6210\u54e1\u61c9\u8a72\u7d0d\u5165\u7834\u58de\u6027\u6280\u8853\u7684\u64c1\u8b77\u8005\uff0c\u901a\u5e38\u6700\u64c1\u8b77\u7834\u58de\u6027\u6280\u8853\u7684\u662f\u4e0b\u5217\u4e09\u7a2e\u4eba\uff1a<\/p>\n<ol>\n<li>\u7814\u767c\u6280\u8853\u4eba\u54e1<\/li>\n<li>\u9762\u5c0d\u65b0\u5e02\u5834\/\u9867\u5ba2\u7684\u5de5\u7a0b\u5e2b<\/li>\n<li>\u900f\u904e\u5c0f\u578b\u6536\u8cfc\u800c\u4f86\u7684\u54e1\u5de5 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