{"id":468,"date":"2009-08-12T22:29:02","date_gmt":"2009-08-12T14:29:02","guid":{"rendered":"http:\/\/synergytek.com.tw\/blog\/?p=468"},"modified":"2009-08-13T00:26:19","modified_gmt":"2009-08-12T16:26:19","slug":"%e8%a9%95%e8%ab%96%e4%bc%81%e6%a5%ad%e5%89%b5%e6%96%b0%e7%9a%8412%e7%a8%ae%e4%b8%8d%e5%90%8c%e6%96%b9%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/synergytek.com.tw\/blog\/2009\/08\/12\/%e8%a9%95%e8%ab%96%e4%bc%81%e6%a5%ad%e5%89%b5%e6%96%b0%e7%9a%8412%e7%a8%ae%e4%b8%8d%e5%90%8c%e6%96%b9%e5%bc%8f\/","title":{"rendered":"[\u8a55\u8ad6]\u4f01\u696d\u5275\u65b0\u768412\u7a2e\u4e0d\u540c\u65b9\u5f0f"},"content":{"rendered":"<p class=\"MsoNormal\" style=\".5gd;\"><strong><span style=\"small;\"><span style=\"&quot;Times New Roman&quot;;\">\u6587\u7ae0\u4f86\u6e90\uff1a<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">MIT Sloan Management Review Spring 2006<\/span><\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\".5gd;\"><span style=\"small;\"><span lang=\"EN-US\"><span style=\"yes;\"><span style=\"Times New Roman;\"> <\/span><\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u6b64\u7bc7\u6587\u7ae0\u662f\u6307\u8fd1\u5e74\u4f86\u5275\u65b0\u7684\u6982\u5ff5\u9010\u6f38\u53d7\u5230\u91cd\u8996\uff0c\u5404\u500b\u4f01\u696d\u4e5f\u9010\u6f38\u4ee5\u5275\u65b0\u8996\u70ba\u4f01\u696d\u6210\u529f\u7684\u65b9\u91dd\u3002\u4f46\u662f\u5275\u65b0\u771f\u6b63\u7684\u6db5\u7fa9\u537b\u6c92\u6709\u88ab\u771f\u6b63\u7684\u4e86\u89e3\uff0c\u800c\u4f01\u696d\u53ea\u6703\u7528\u72f9\u9698\u7684\u89c0\u5ff5\u4f86\u89e3\u91cb\u5275\u65b0\uff0c\u5927\u90e8\u5206\u7684\u4f01\u696d\u9084\u662f\u76f8\u540c\u8457\u91cd\u65bc\u65b0\u7522\u54c1\u7684\u767c\u5c55\u6216\u5229\u7528\u50b3\u7d71\u5f0f\u7684\u7814\u7a76\u53ca\u958b\u767c\uff0c\u5982\u6b64\u7684\u77ed\u8996\u53ea\u6703\u5c0e\u81f4\u7af6\u722d\u512a\u52e2\u6e1b\u5c11\u53ca\u7522\u696d\u4e4b\u9593\u7684\u5dee\u7570\u6027\u9010\u6f38\u6e1b\u5c11\u3002\u4e8b\u5be6\u4e0a\u5275\u65b0\u662f\u975e\u5e38\u5ee3\u6cdb\u7684\u4e0d\u53ea\u662f\u4fb7\u9650\u65bc\u7522\u54c1\u53ca\u79d1\u6280\u7684\u5275\u65b0\uff0c\u800c\u662f\u80fd\u5982\u4f55\u7d66\u5ba2\u6236\u5275\u9020\u65b0\u7684\u50f9\u503c\u3002<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\".5gd;\"><!--more--><\/p>\n<p class=\"MsoNormal\" style=\".5gd;\"><span style=\"small;\"><span lang=\"EN-US\"><span style=\"yes;\"><span style=\"Times New Roman;\"> <\/span><\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u70ba\u4e86\u907f\u514d\u72f9\u9698\u7684\u5275\u65b0\u89c0\u5ff5\u7522\u751f\uff0c\u5c31\u5fc5\u9808\u8003\u91cf\u5230\u5275\u65b0\u6703\u5c0d\u65bc\u9867\u5ba2\u5e36\u4f86\u6709\u4ec0\u9ebc\u6a23\u6210\u679c\uff0c\u4ee5\u53ca\u5fc5\u9808\u5b8c\u6574\u7684\u8003\u616e\u5230\u5404\u65b9\u9762\u4efb\u4f55\u5728\u4f01\u696d\u4e2d\u53ef\u80fd\u5275\u65b0\u7684\u90e8\u4efd\uff0c\u5b9a\u7fa9\u51fa\u5275\u65b0\u5c07\u6703\u7d66\u4e88\u5ba2\u6236\u65b0\u7684\u50f9\u503c\uff0c\u4e26\u4e14\u85c9\u7531\u5275\u65b0\u4f86\u6539\u8b8a\u4f01\u696d\u820a\u6709\u7684\u7cfb\u7d71\u3002<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"2.0;\"><span style=\"small;\"><span style=\"&quot;Times New Roman&quot;;\"> \u7531\u6b64\u5b9a\u7fa9\u4f86\u770b\u4f01\u696d\u5275\u65b0\u6703\u6709\u4ee5\u4e0b\u4e09\u500b\u91cd\u8981\u7684\u7279\u5fb5\uff1a<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">1.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u4f01\u696d\u5275\u65b0\u662f\u7522\u751f\u65b0\u7684\u50f9\u503c\u800c\u975e\u65b0\u7684\u60f3\u6cd5<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">2.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u4f01\u696d\u5275\u65b0\u53ef\u5f9e\u4e0d\u540c\u7684\u65b9\u5411\u5c55\u73fe<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">3.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u4f01\u696d\u5275\u65b0\u662f\u5168\u9762\u6027\u7684\u3002<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\".5gd;\"><span style=\"small;\"><span lang=\"EN-US\"><span style=\"yes;\"><span style=\"Times New Roman;\"> <\/span><\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u800c\u5c0d\u65bc\u4f01\u696d\u5275\u65b0\u6240\u5305\u542b\u7684\u7bc4\u570d\u53ca\u65b9\u5411\u5230\u5e95\u6709\u591a\u5c11\u7a2e\uff0c\u4e26\u4e14\u5f7c\u6b64\u4e4b\u9593\u76f8\u4e92\u7684\u95dc\u4fc2\u662f\u5982\u4f55\u3002\u85c9\u7531\u5e7e\u500b\u9802\u5c16\u7684\u5275\u65b0\u516c\u53f8\u4e2d\u7684\u7ba1\u7406\u8005\u5c0d\u65bc\u5275\u65b0\u65b9\u9762\u7684\u8a0e\u8ad6\u4e4b\u4e0b\uff0c\u5efa\u7acb\u51fa\u4e00\u500b\u65b0\u7684\u67b6\u69cb\u7a31\u4e4b\u70ba\u201c\u5275\u65b0\u96f7\u9054(Innovation Radar)\u201d\uff0c\u6b64\u67b6\u69cb\u6703\u5448\u73fe\u51fa\u4f01\u696d\u6240\u6709\u5275\u65b0\u6a5f\u6703\u7684\u65b9\u5411\u3002<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"2.0;\"><span style=\"small;\"><span style=\"&quot;Times New Roman&quot;;\"> \u6b64\u5275\u65b0\u96f7\u9054\u5efa\u7acb\u65bc\u56db\u500b\u4f01\u696d\u4e3b\u8981\u7684\u4e3b\u8ef8\uff1a<br \/>\n<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\"> 1.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u516c\u53f8\u7522\u54c1\u88fd\u9020\u65b9\u9762<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(What)<br \/>\n2.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u6240\u670d\u52d9\u4e4b\u5ba2\u6236\u65b9\u9762<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Who)<br \/>\n3.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u88fd\u7a0b\u4e2d\u4f01\u696d\u5167\u90e8\u5404\u65b9\u9762<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(How)<br \/>\n4.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u5728\u5e02\u5834\u4e2d\u7684\u5b9a\u4f4d\u65b9\u9762<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Where)\u3002<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\".5gd;\"><span style=\"small;\"><span lang=\"EN-US\"><span style=\"yes;\"><span style=\"Times New Roman;\"> <\/span><\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u7136\u800c\u5728\u6b64\u56db\u9805\u91cd\u8981\u7684\u4e3b\u8ef8\u4e2d\u53ef\u4ee5\u7d30\u5206\u51fa\u4ee5\u4e0b\u5341\u4e8c\u9805\u4f01\u696d\u7cfb\u7d71\u4e2d\u4f5c\u70ba\u8ffd\u5c0b\u5275\u65b0\u7684\u9014\u5f91\uff1a<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\"><br \/>\n1.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u7814\u767c\u51fa\u5275\u65b0\u7684\u7522\u54c1\u6216\u670d\u52d9<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Offerings)<br \/>\n2.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u85c9\u7531\u4e0d\u540c\u7684\u5e73\u53f0\u8868\u73fe\u51fa\u7368\u7279<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Platform)<br \/>\n3.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u5229\u7528\u5ba2\u88fd\u5316\u7d50\u5408\u4e86\u7522\u54c1\u3001\u670d\u52d9\u53ca\u8cc7\u8a0a\u4f86\u89e3\u6c7a\u9867\u5ba2\u4e4b\u554f\u984c<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Solutions)<br \/>\n4.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u958b\u767c\u672a\u6eff\u8db3\u6216\u670d\u52d9\u4e0d\u8db3\u7684\u6d88\u8cbb\u65cf\u7fa4<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Customers)<br \/>\n5.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u6ce8\u91cd\u8207\u5ba2\u6236\u4e92\u52d5\u6642\u6240\u5e36\u4f86\u7684\u5404\u7a2e\u611f\u53d7<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Customer Experience)<br \/>\n6.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u91cd\u65b0\u754c\u5b9a\u4f01\u696d\u7684\u6536\u76ca\u4f86\u6e90\u6216\u662f\u5275\u9020\u51fa\u5275\u65b0\u7684\u8ca1\u6e90<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Value Capture)<br \/>\n7.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u91cd\u65b0\u8a2d\u8a08\u6838\u5fc3\u7684\u4f5c\u696d\u7a0b\u5e8f\u63d0\u5347\u6548\u7387\u53ca\u6548\u529b<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Processes)<br \/>\n8.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u6539\u8b8a\u4f01\u696d\u7684\u7d44\u7e54\u67b6\u69cb\u3001\u6a5f\u80fd\u6216\u662f\u5f9e\u4e8b\u7684\u9818\u57df<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Organization)<br \/>\n9.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u904b\u7528\u4e0d\u540c\u7684\u4f9b\u61c9\u93c8\u7684\u67b6\u69cb<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Supply Chain)<br \/>\n10.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u5275\u9020\u51fa\u65b0\u7684\u5206\u92b7\u6e20\u9053\u4f86\u6539\u8b8a\u5b9a\u4f4d<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Presence)<br \/>\n11.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u5229\u7528\u7db2\u8def\u70ba\u4e2d\u5fc3\u7684\u667a\u80fd\u5316\u7ba1\u7406<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Networking)<br \/>\n12.<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u5229\u7528\u54c1\u724c\u5f15\u9818\u9032\u5165\u65b0\u7684\u9818\u57df<\/span><span lang=\"EN-US\"><span style=\"Times New Roman;\">(Brand)<\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u3002<\/span><\/span>\n<\/p>\n<p class=\"MsoNormal\" style=\".5gd;\"><span style=\"small;\"><span lang=\"EN-US\"><span style=\"yes;\"><span style=\"Times New Roman;\"> <\/span><\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u628a\u5275\u65b0\u96f7\u9054\u904b\u7528\u5728\u4f01\u696d\u4e2d\uff0c\u4e0d\u50c5\u53ef\u4ee5\u89c0\u5bdf\u51fa\u4f01\u696d\u6240\u9700\u8981\u7684\u5275\u65b0\u65b9\u5411\uff0c\u4e5f\u53ef\u4ee5\u7528\u4f86\u8861\u91cf\u8207\u7af6\u722d\u8005\u4e4b\u9593\u5404\u65b9\u9762\u7684\u60c5\u6cc1\u3002\u9032\u800c\u53ef\u4ee5\u770b\u51fa\u6a5f\u6703\u4e26\u4e14\u6392\u7a0b\u51fa\u512a\u5148\u9700\u8981\u5275\u65b0\u7684\u65b9\u5411\u53ca\u7b56\u7565\uff0c\u85c9\u6b64\u4f86\u9054\u5230\u7af6\u722d\u512a\u52e2\u3002\u7576\u4f01\u696d\u6f38\u6f38\u5ffd\u7565\u6389\u5275\u65b0\u7684\u91cd\u8981\u6027\u6642\uff0c\u5c31\u6703\u4f7f\u81ea\u5df1\u8207\u5176\u4ed6\u7af6\u722d\u8005\u7684\u5dee\u8ddd\u9010\u6f38\u62c9\u5927\uff0c\u7562\u7adf\u5404\u65b9\u9762\u5275\u65b0\u6240\u9700\u8981\u7684\u689d\u4ef6\u77ac\u9593\u5c31\u53d6\u5f97\u3002\u4e26\u4e14\u5275\u65b0\u4e26\u975e\u53ef\u4ee5\u55ae\u4e00\u65b9\u5411\u9032\u884c\uff0c\u800c\u662f\u5404\u65b9\u9762\u4e92\u76f8\u727d\u9023\u76f8\u8f14\u76f8\u6210\uff0c\u5c08\u6ce8\u65bc\u67d0\u5e7e\u9805\u9ad8\u5f71\u97ff\u529b\u7684\u65b9\u5411\u624d\u80fd\u5275\u9020\u51fa\u6210\u529f\u7684\u5275\u65b0\u7b56\u7565\u3002\u5275\u65b0\u96f7\u9054\u4e0d\u50c5\u53ea\u662f\u7528\u4f86\u5275\u65b0\u7522\u54c1\u6216\u79d1\u6280\uff0c\u800c\u662f\u53ef\u4ee5\u5f15\u5c0e\u516c\u53f8\u7ba1\u7406\u65e5\u6f38\u8907\u96dc\u7684\u4f01\u696d\u9ad4\u5236\u6b64\u67b6\u69cb\u4e5f\u9010\u6f38\u6210\u70ba\u5728\u5404\u696d\u8005\u4e2d\u91cd\u8981\u7684\u5de5\u5177\u3002<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\".5gd;\"><span style=\"small;\"><span lang=\"EN-US\"><span style=\"yes;\"><span style=\"Times New Roman;\"> <\/span><\/span><\/span><span style=\"&quot;Times New Roman&quot;;\">\u500b\u4eba\u8a8d\u70ba\u4ee5\u5f80\u90e8\u5206\u7684\u4f01\u696d\u5c0d\u65bc\u5275\u65b0\u7684\u89c0\u5ff5\u592a\u904e\u65bc\u72f9\u9698\uff0c\u5f80\u5f80\u5bb9\u6613\u5c0e\u81f4\u5404\u500b\u4f01\u696d\u81ea\u6211\u4fb7\u9650\u6e1b\u5c11\u8207\u7af6\u722d\u8005\u4e4b\u9593\u7684\u5dee\u7570\u6027\uff0c\u53cd\u800c\u5275\u65b0\u7121\u6cd5\u5e36\u4f86\u4f01\u696d\u6240\u671f\u671b\u7684\u5229\u76ca\u3002\u5275\u65b0\u61c9\u8a72\u4ee5\u5ee3\u7fa9\u7684\u89c0\u5ff5\u4f86\u5b9a\u7fa9\u624d\u80fd\u7528\u5c0d\u7684\u65b9\u6cd5\u505a\u5c0d\u7684\u4e8b\uff0c\u5275\u65b0\u662f\u70ba\u6539\u8b8a\u6216\u5275\u9020\u4f86\u9054\u5230\u7372\u5f97\u65b0\u7684\u5229\u76ca\u3002\u800c\u7a81\u7834\u50b3\u7d71\u5c0d\u5275\u65b0\u7684\u770b\u6cd5\uff0c\u4e0d\u50c5\u53ef\u4ee5\u9054\u5230\u5275\u65b0\u7684\u6548\u76ca\uff0c\u4e26\u4e14\u53ef\u4ee5\u5e36\u52d5\u4f01\u696d\u5167\u90e8\u7684\u6539\u9020\uff0c\u5f37\u5316\u4f01\u696d\u5167\u90e8\u7684\u7d44\u7e54\u67b6\u69cb\uff0c\u4e5f\u53ef\u4ee5\u63d0\u5347\u5728\u540c\u696d\u4e4b\u9593\u7684\u7af6\u722d\u529b\u3002\u7136\u800c\u8981\u7528\u5c0d\u65b9\u6cd5\u5c31\u8981\u627e\u5230\u9069\u5408\u7684\u5de5\u5177\u4f86\u5354\u52a9\u4f01\u696d\u4f86\u6709\u6548\u7387\u7684\u5c0b\u627e\u4f01\u696d\u672c\u8eab\u7684\u512a\u52e2\u53ca\u52a3\u52e2\uff0c\u5229\u7528\u5de5\u5177\u7684\u5206\u6790\u80fd\u6392\u7a0b\u51fa\u5275\u65b0\u65b9\u5411\u7684\u512a\u5148\u9806\u5e8f\u3002\u5229\u7528\u5275\u65b0\u96f7\u9054\u9019\u9805\u5de5\u5177\u4f86\u4f5c\u70ba\u5275\u65b0\u7684\u5229\u5668\uff0c\u53ef\u4ee5\u4f7f\u4f01\u696d\u63d0\u5347\u6548\u7387\u4e26\u4e14\u8d70\u5411\u6b63\u78ba\u7684\u5275\u65b0\u65b9\u5411\u3002\u4ee5\u860b\u679c\u96fb\u8166\u6240\u63a8\u51fa\u7684\u7522\u54c1<\/span><span 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style=\".5gd;\"><span style=\"small;\">Tony Chou<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6587\u7ae0\u4f86\u6e90\uff1aMIT Sloan Manag&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-468","post","type-post","status-publish","format-standard","hentry","category-11"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[\u8a55\u8ad6]\u4f01\u696d\u5275\u65b0\u768412\u7a2e\u4e0d\u540c\u65b9\u5f0f - \u65b0\u805a\u80fd\u79d1\u6280<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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